Optimistic, modern, and approachable, the Siempre Mujer reader has a global perspective, which intrinsically makes her more open to new ideas, products and messaging. She migrates seamlessly between two languages and cultures and, like Millennials, possesses a confidant, crowd-sourced approach to buying and decision-making. A passionate sharer, she’s action-oriented, youthful, and trendy with an inherent sense of style. Goal-oriented and driven, she always puts her best foot forward, usually in three-inch heels.

OPEN, ACTION-ORIENTED AND INFLUENTIAL

• More than 8 in 10 (84%) of Siempre Mujer readers are the principal household shopper
  
  
• Siempre Mujer readers rank #1 vs. competitive Hispanic titles for taking action after seeing an ad in a magazine (84% vs. average 79%)

SIEMPRE MUJER WOMEN AGREE:


“I prefer products that offer the latest in new technology”:
Index 109

GOAL ORIENTED AND FOCUSED

It is very/somewhat important to network with professional contacts”: Index 123

SIEMPRE MUJER WOMEN AGREE:
“My goal is to make it to the top of my profession”: Index 136

TRENDY AND SOCIAL

• 38% have recorded a video on their smartphone in past month
  
• 42% strive to achieve a high social status
  
• 47% own a laptop
  
• 67% of Siempre Mujer women own a smartphone

SIEMPRE MUJER WOMEN AGREE:
"My cell phone is an extension of my personality”: Index 130
“I like to live a lifestyle that impresses others”: Index 124
“I consider myself to be very sociable”: Index 104

PHILANTHROPIC

• “I expect the brands I buy to support social causes”: Index 136
  
  
• “I am more likely to purchase brands that support a cause I care about”: Index 112
  
  
• “I am more likely to buy a brand that I know supports a charity”: Index 114